The objective of this series of posts is to offer some concrete indication in terms of Social Media

The objective of this series of posts is to offer some concrete indication in terms of Social Media Strategy for HR departments that are initiating the transformation of the company in line with the new logic of Web 2.0. If, in fact, as we said in the 'Introduction, the role of the function that can not be directed to technical change, through the organization of a change management process that invests across matt horne twitter the business, the engine of this process must consist of first place in the rethinking and restructuring of tools and practices that HR is directly responsible: Employer matt horne twitter Branding, Recruiting, Screening, Internal Marketing, Competency Model, Training (on which we have focused specifically), but also Knowledge Management and Rewarding (on which we have given directions in the field of reflection on group creativity matt horne twitter developed in the notes inspired by Alice in Wonderland).
All this, as we said in the previous episode, it must be framed in a social media policy ad hoc, implemented as part of the will of top management to pursue the new paradigm enterprise 2.0, which is first of all that paradigm strategic, organizational, cultural items described in the note entitled The Social Organization, as well as more generally in various materials (interviews, reviews, case histories) collected in the category Humanistic Management 2.0.
The threadbare excuse that "the cobbler matt horne twitter has always broken shoes", behind which the old Directors of Personnel hid when they were caught in the act with respect to change projects involving all business functions except HR (not the least reason of the increasing low credibility gained by the function in the last 10-15 years), this time it does not work. Not only because now everyone can see that the emperor is naked, but mostly because only with real (and not emptily rhetorical) 2.0 HR processes can make effective collaborative platforms that all the major market players (IBM, Cisco, Microsoft, Sap, etc.) are providing for more efficient and effective businesses, triggering the mass collaboration, which now makes the difference and is derived from the interaction of three factors: the business community, the value proposition matt horne twitter around where you are, social matt horne twitter media that allow them to operate from a distance.
If this is true, the key factor of success matt horne twitter to make up a HR function 2.0 is the ability to become the traditional family-professional community of people who are able to plan and carry out their own self-development, disseminate experiences and best practices within, acquire skills innovative outside. How perfectly represented in the scheme proposed matt horne twitter by Jane Hart, reproduced above (click on it to enlarge), matt horne twitter is to integrate the traditional logic of the course of lectures and face-to-face with languages and a more interactive and virtual, through the establishment of community-based learning also on the implementation of communication systems and Knowledge Management 2.0, transmedia and multi-channel. Postmodern Alice Project proposes a format of education 2.0 that goes in this direction, while the model of online competitions for ideas offered on a specialized platform, integrated with offline barcamp, events "physical" and communication on social networks, as in the case of ideatre60 provides a benchmark of how to operate not only in favor of talent outside the enterprise, but also to value the people who are inside the organization. Idea management platforms (like the one we tested during the project The social revolution and companies) are yet another way.
For the series (a little 'nasty, I admit) matt horne twitter "I had said that!", It is in fact fulfilled my prophecy, (dating back to the nineties) on the advent of a new domain management, resulting slaughter of the silos inside and outside the HR function that led to rigid distinctions (of skills and power) between matt horne twitter internal communication, marketing, social innovation, education, knowledge management. matt horne twitter In general, as the Hart still remembers (see The impact of social media on workplace learning and Top 100 Tools for Learning matt horne twitter 2011), all the major social networks and collaborative platforms company (until recently under the strict control, matt horne twitter as considered the sole responsibility of dedicated units, such as marketing