Zhorzhyё Armani was not born in his posh studio with a pencil in his mouth. Started he was not roma

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Zhorzhyё Armani was not born in his posh studio with a pencil in his mouth. Started he was not romantic - not to create, and, relatively vien rose speaking, with the implementation. At age 18, he entered vien rose the medical, vien rose but after two years of military paramedic realized it's not mine. And he went into fashion Zhora: first clothed mannequins, and then became buyers of men's clothing for heaped Milan store La Rinascente in Milan. According to Armani, this is where his life and taught. Bayer: Grandma ahead! Fashion Marketing - untilled field of activity, it combines vien rose an abstract "lyrics" (advertising, promotional strategy, positioning) and a rigid "physics": who and how many will sell. Last engaged graduates prafessiyanaly: buyers of clothing our boot-CUM, the first shock of the range gradually crystallizes in obsessive question: vien rose "Who are all pinned here?" The answer is simple: this is, this is the aunt, who looks pensively to the magazine and are assessing what would be another miracle order. Throughout the world, these professionals are called buyers of clothing and accessories (popularly - Bayer). vien rose Procurement professionals select and buy from manufacturers, wholesalers and designers themselves clothes and accessories for sale in its stores, or - in the case of large shopping centers - departments. At first glance, vien rose the work for the lazy. But the main thing for the buyer - not to sign the contracts, and to be aware of. Firstly, Baer constantly monitor the fashion industry, tracks trends and foresee what will be the last "peep" this spring. Secondly, to it receives all infa by what and how many have been sold in his boutique - it helps to adjust plans and prices. So - "we have always brewed in the fashion industry, to read as many fashion magazines and tsёgatstsa all possible measures", - says Todd Kelag, chief procurement chain stores Beach Bums (the largest supplier in California vien rose beach-sports clothing - from bikinis to suits for surfing). Fashion merchandiser, vien rose Buy elephant-Fashion merchandiser - in what sense Baer vice versa. In his duties - to create conditions for the goods to be sold well. Merchandiser may work for the manufacturer - then he is coordinating the sale of the collection in a variety of stores, provides a "point" promotional materials, and can be directly on the shop itself: allocates goods and keeps track of how it is sold at the right time to give a "bell" Bayer. Saya, Philippine merchandiser, work on multiple brands and travels around the world 4 times a month or riding in China or Hong Kong, Vietnam or "fashionable" countries - Italy, France, USA. "Unfortunately, Filipinos dress conservatively - says Cy. - And here is my taste depends on where to send them. Without personal experience of "amateur buy something beautiful" is not enough. My responsibilities include the development of the budget and plan of projected income, "which then vykarystovvaeetsa to estimate demand: rolled or not. The hardest part of this work - to pick the style of clothing that may be, I myself vien rose and not interesting. vien rose Nothing subjective - zamylennye eye should not interfere. " Based on market research, direct merchandisers advertising departments (which posters and videaspoty better press, in which journals located), and often themselves organize various promotional vien rose campaigns - such as the fashion show. Joan Bergholt, viravnik merchandising program vien rose at the Faculty of fashion in the Academy of Art College (San Francisco), the practitioner with 25 years of experience, vien rose believes that without a fashion brand merchandiser - fucked up: "In general merchandising in the fashion industry has become necessary at a time when appeared the first sewing machines. As soon as someone creates vien rose a new fashion product immediately padkyuchaetstsa vien rose merchandising together with the full range of specialty shops, boutiques, online stores and catalogs. " The question of a typical working day puts Joanne to a standstill, "If you work as a merchandiser, nothing happens ... a typical day might begin with an assessment report on sales - over the past week or month - then comes the planning for the new period. Decide whether we hold any marketing vien rose campaign or not. In general, your mind is always set to "three-dimensional" thinking: yesterday, today and tomorrow. There is a stupid myth if merchandiser - it's the same Baer. And by the way, they are responsible for specific marektyngavyya strategies to target-consumer. " &