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Netflix accounted lady glamour in 2013 for about 3% of the total viewing p tvrs of different ways, as we Danes watching TV p. This makes Netflix a little less than TV3, DR2 and TV2 Charlie, but slightly larger than TV 2 NEWS and Channel 5th
"To Netflix lady glamour sits on three percent of the total viewing is our best guess on the state of affairs in the year 2013. It is nppe uncontroversial to call Netflix and they's other streaming TV services for TV channels and television service providers" , says Dennis Christensen and Niels Marslev, lady glamour which continues: lady glamour
"Live viewing accounts for approximately 79 percent of the Danish 'total TV viewing. In addition, there are approximately two percent, where crowds watch broadcast TV time shift. But where it was previously different kinds of DVD viewing and the like, which was the v portant sekundre source for viewing, str movies and series on DVD only seven percent of seningen now. Whereas various forms of TV viewing via the net total size of approximately 12 percent, "notes lady glamour the two media researchers.
"Network television in a broad sense now comprise about 22 percent of the 15-30-kingdom of total viewing. Netflix alone stand for approximately six percent of this age group watching TV, while YouTube's TV-like content accounts lady glamour for approximately three percent, "says Niels Marslev and Dennis Christensen.
Among the young people lady glamour in the age group increases Netflix - mlt p peak viewing - from his 6.plads the entire population to a shared 3rd place - alongside DR1, just the tail on TV3, and only distanced clear of TV 2 p frstepladsen.
"No Netflix's doing well, it is not least that they manage to pull a lot of viewer minutes of its users. The average for those days when you use Netflix, is a full 80 minutes - only surpassed TV 2, DR1 and TV2 Charlie, who pulls respectively 98, 91 and 81 daily minutes of viewers, lady glamour point the frst grab them, "explains Dennis Christensen and Niels Marslev lady glamour that tilfjer:
"There can nppe longer doubt that netseningen rodent of the general viewing rates and the industry's business models must be fine-tuned continuously lady glamour to follow lady glamour the consumer. However, from a user perspective and from a adfrdsforskervinkel is is not a ddskamp between streaming and TV, but rather that they can complement each other. "
Although the traditional TV viewing fell eight percent from 2012 to 2013, evaluates the two media researchers that one can not necessarily conclude that streaming is on track to take the life of the traditional and old-fashioned way to watch television p.
New research from the BBC show as also that streaming and traditional TV - at least today - can easily live side by side. Almost all foretrkker to watch TV on the ground altar, and most of them start their viewing with regular broadcast, which currently benefits from having the strongest content.
"Streaming and on-demand serves as an alternative, no broadcast does not capture the viewer's interest. The new viewing options gives us an opportunity to become more discerning consumers," concludes the two media researchers from DR.
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