www.tvtvtv.dk TV 2 Zulu with the new channel design Friday, October 1, 2010 By Stig Hartvig Nielsen Zulu prsenterer from today Friday, October choose your side 1st, a new and very different channel design a few weeks before the channel celebrates 10 years Friday, October 15th. In the new design, choose your side unlike anything else in the Danish television, cardboard and styrofoam two of the building blocks. TV 2 Zulu is not like other channels. It all Danish TV viewers and it will be again underlined with the new on air look that TV 2 Zulu takes in use from today, Friday 1st of October for two weeks before the channel ten rs-birthday October 15, 2010. TV 2 writes choose your side in a press release that the new design is markedly different from the former. There are nrmest talk about a Jrgen Clevin look, and it is developed choose your side with clear ulterior motives. "With the new look and Zulu's choose your side new identifiers we release playful, vitality and humor even more ls," says Marketing Line Sichmann, TV 2 Networks Promotion. TV2 Zulu's nuvrende design was put in the air for about two years ago. "It has very deliberately been a relatively short life of our channel-look because TV2 Zulu's viewers should always experience that the channel sparkles and surprises. Also between programs," says Line Sichmann. The new Zulu-look includes also a number of so-called 'identifiers' and it was important that these identifiers short and interessevkkende Zulu movie - would be very different in expression and style while having humor as the single focal point. "Iden Requires tell viewers that they are now watching TV 2 Zulu, and provide viewers want to see more Zulu. We worked with a fortress called 'for the love of stupid', which means that it is not necessarily behver to make sense, so long as it's fun. And then it was important for us to make something that is visually strkt and you do not get tired of to look at again and again, saying the two creative krfter behind Zulu's new identifiers, "Kasper Birch and Justin Ulbrichsen. Among rear States are also a number of 'slow faces' movies where people shot with a phantom super slow HD camera that captures 1,000 frames per second, while the individuals example. shake their head or fr a water balloon in the face. The intense absorption p t seconds strkkes out for about 12 seconds and the slow-motion pictures fremtrder then funny and twisted. In yet a number of different identifiers compares TV 2 Zulu two things that can not be compared, for example. a delicious cake and the sound of a tgehorn. In these identifiers udstter TV 2 Zulu someone for two choices and the good opportunity represents of course TV2 Zulu. These movies are recorded in an abandoned bottling plant on Carlsberg. For the filming, it was important for TV2 Zulu, the film's protagonist thought it was fun to be exposed to the pgldende hardships (he makes himself all the stunts), and that he as a classic comic character does not l RER from his mistakes and experiences. Examples of TV2 Zulu's new identifiers: Amalie shake: http://www.youtube.com/watch?v=G0BhfBxMXM8&feature=sub Melis runs: http://www.youtube.com/watch?v=KOGxx5Wyh3A&feature= sub Amalie balloon: http://www.youtube.com/watch?v=v2WFSPKlMz8 Ingrid balloon: http://www.youtube.com/watch?v=chZbBqeLdpQ
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