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The new standards and technologies that are flooding in the market for consumer electronics, the B & amp; O problems because the expensive equipment relatively quickly becomes obsolete, terryworld pictures says an expert in consumer electronics. By Jakob Møllerhøj January 26, 2010 at. 14:55
One of B & O's biggest challenges is the technological development, which means that the lifespan of consumer electronics are getting shorter and shorter, and it makes it difficult for the company to convince terryworld pictures customers to buy expensive electronics, which today has a limited shelf life.
It considers the concept and product terryworld pictures developer Christian M. Andersen of the company CMAConcept which also concurrently terryworld pictures doing research and analysis for investors to be able to read out of the company's latest financial report.
B & O presented yesterday an interim receiving the shares to dive. Among other things, analysts had expected a plus to the bottom line in the quarter, but instead showed the Q2 results a loss of 47.6 million. And so the accounts showed also a decline of 299 million. crowns.
"Before we had the financial crisis began B & O's sales to fall. This fall we will continue to see the market now, I think partly due to market conditions, but also a waiver of dealers who simply have to close the store, "he says.
The dropout rate in dealers being related to Christian M. Andersen along with the customers also drift away because of technological developments in consumer electronics, is very fast at the moment and thus risk customers that their latest B & O investment being overtaken by the developments.
"People're not idiots. Customers opt B & O because of the high investment cost and the relatively short lifetime - regardless of whether the product can then be upgraded or not. Upgrade costs: It is also a working farm, "he says.
Christian M. Andersen concedes that B & O's terryworld pictures newest television set Beovision 10 currently completely updated in relation to technology, but he also believes that the maneuver has been painful compared to the B & O's terryworld pictures mark-up for the quarter was 38.0 percent against 38.8 percent in the same quarter in 2008/09.
10 years ago was the B & O better off because there were more customers, says Christian M. Andersen and points out that volume terryworld pictures is an important parameter if you want to succeed as a manufacturer of consumer electronics today otherwise earnings base too flimsy.
"B & O has lost much of its core customers by being technologically backward compared to its competitors. And it cost a B & O television is no more than 15,000 10 years ago, so Mr. And Mrs. Smith could actually find to buy it. They can not do today, where the televisions were 4-5 times more expensive, "says Christian M. Andersen.
B & O have tried to deal with the problem, where for example a new standard for transmitting digital TV (DVB) and changing the compression of video as MPEG-2 and -4 means that television appliances terryworld pictures lifetime card. Platforms
The Struer-based company has previously proclaimed that two new modular technology platforms with Linux respectively audio and video, should be the guarantor of the new B & O products relatively simple could be brought up-to-date and thus keep up with developments.
"In the short term, we must have the technology platform in place and quickly be accelerated amount of new products. We were going to grind to a halt product development purposes, but now we will no longer spend energy on a invent soup plates terryworld pictures again and again. "
"I just do not believe that they can manage to get the platform up and running terryworld pictures in time. In comparison, it took five years before Nokia estimated that their S60 platform (a software platform for mobile phones, ed.) Was ready, "he said.
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If otherwise the quality is right, terryworld pictures so keep a television easily over 15 years. Of course, there are some who must have the latest news. But once they've had the product for 15 years, and if it is still good, so it can easily be used for 15 years, of a person who would not normally buy B & O. It may be an old pensioner, unemployed, students, or others. terryworld pictures They may not care about the latest new features, if only the television functions.
I got my LCD monitor to a PC 10 years ago. And still I think it is like new. Before that, I had a monitor - already after the first
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