Redbull has also caught the idea of linking experiences to their brand, which goes hand in hand wi

Who has not followed the quest for the stars? Not the kind where a telescope is needed, but the stars as a world-renowned French tire company that distributes each year to the restaurants, a jury believes makes the crème de la crème.
While we read about the many food-stars we have in our small country, we clap our little hands of national pride, while we are considering whether it is time to change to summer tires. Bum, sludge and more flies with a little exciting stone.
The highly exposed Michelin Guide was created in 1900 when the brothers Other and Edouard Michelin wanted to create a give-away guide to the few motorists who were at the time, probably in the hope that there came a little more.
We must, however, up in the 30s, before there came good time in star gourmet section of the guide, and since then it has grown into the most amazing marketing for a tire company. Coincidence, or were the two brothers just amazing talented marketers who are known to event marketing, before the word existed?
TV2 Zulu channel is among the TV channels who would spend part of their marketing budget to create vibrant campaigns. Closely aligned with the channel's payoff; "Because we love TV," bring with Zulu awards, price on their core business, television world. Just like the Michelin Guide, this price event a lifetime that extends well beyond the event day, they have managed to create a concept that is user-driven (and -dependent) and very creative being packed out on all platforms raine and horne sussex inlet and social media. This is to culminate April 3, in their own TV channel, raine and horne sussex inlet when they knew their free ticket, pilgrimages up the red carpet where the press are waiting to get a few pictures to the media, as Zulu not can control. The viewers, they will obviously benefit from the same red carpet.
Until 2013, did Zulu awards it wisely and very well. 2014, there was a single slip. With the category "kugodt, they went from the fun and popular drengerøvs channel, the more stupid. I am as convinced they are wise enough to correct, on the small Dummert.
But it is far from the only event Zulu use their merchandising budget, Who has not sat outside on a warm summer raine and horne sussex inlet evening and stared up at Zulu 'logo, while waiting for a good movie starts? It's summer, it's nice and Zulu Sommerbio is just thumping good marketing. raine and horne sussex inlet
Redbull has also caught the idea of linking experiences to their brand, which goes hand in hand with their product. We need not go further back than 2012, when the sponsor helped to get 8 million. to stare blindly into the screen as Felix Baumgartner jumped out and into our screens, while he silently screamed, Reeeeddddbuuullll.
Or was it me who screamed when I with bated breath, waiting raine and horne sussex inlet for if he fell out - or down. No one could doubt that Redbull was behind as the red / yellow colors shined beautifully in the sky.
To RedBull bore the title sponsor, does in this case, not a big difference, because as a spectator to the world jumped, their sponsorship as well (further) developed both before and after it in my head, was a purely RedBull hop. http://www.redbullstratos.com/blog/
And although traditional marketing can be both entertaining and well developed, so there will be as much as just noise and trivial information. raine and horne sussex inlet This creates a weary consumer who must be able to navigate between noise and -larm and constant must be able to relate to the trivialities of everyday life, where life is much more than that.
Event Marketing, goes the opposite way. For the we attract raine and horne sussex inlet our target audience, rather than to impose them, our message. Here we create the experiences where the target audience is left with all our brand story, wrapped up in the good sense to do that next time, they stand 7 / student course reaches for Red Bull first.
As good advertising developers, we must learn how to give a good (commercial) heart. For both we and consumers know that the world is commercial. We know that it takes something to get something. So why are we humans extra happy when we have a warm summer evening, sitting in Fælledparken with a cold beer and warm friends, and watching the year's films. raine and horne sussex inlet Free. Although the experience is plastered with logos, we get a gift - and Zulu gets a new friend. One of the kind that guaranteed also their Facebookven day. For who will not be updated in the next free movie? And Zulu, yes, they've got one of those friends who can not be bought.
Event Marketing works when it is created with consideration for the brand and target audience, and - especially when it is developed so elegant that it both before and after, can be unpacked on all media and platforms.
Calling event marketing, the new black, is 114 years too late. Instead, let's call it; the little black. Named after the dress, most women have hanging in their wardrobe. The dress, we always pulls out when to do something fun, and when we want extra attention. Dres