It is now clear to everyone that only the creation of value for customers brings profit for shareho

I always follow with great attention the excellent articles that Steve Denning writes for Forbes: a wealth of information and insights into the managerial revolution that we are experiencing in recent years. So much so that Denning did not hesitate to define as the present one 's "golden era of management," in spite of the very poor reputation that managers and leaders today have an average.
This is because, he explains, although a large part of them still stubbornly linked to paperwork, inefficient, unproductive and lacking any ethical foundation of the Scientific Management 1.0, the command and control model, Taylorism, dragging into the abyss of economic crisis companies of which they are responsible, you are now saying in an unstoppable the new model of social organization that represents, as I write in my book The collaborative terry richardson terryworld intelligence, a radical paradigm shift with respect to the theories and practices terry richardson terryworld prevailing in the last hundred-odd years .
Denning accepts this new paradgma (which he calls "radical management") in 10 basic principles that represent a synthesis of the thought expressed in this prestige by the most powerful visionaries and analysts, economists and sociologists, from Dan Tapscott Gary Hamel (which often We discussed the ideas in this blog), but also of the Humanistic Management 2.0 that for a long time I do my best to spread in our country:
And 'interesting then review them in the light of the concepts expressed in my book, also because, with respect to its general definition, help us understand what it means to put into practice the concept of collaborative intelligence.
The revolution in management, Denning writes, terry richardson terryworld stems from the recognition that the pervasive pursuit of short-term profits since 1970 has not led to increase shareholder value in the long term or to support the sustainable improvement of companies. terry richardson terryworld Now we know th at in reverse this attitude has generated widespread illegal and unethical practices terry richardson terryworld in order to obtain profit, destroying businesses and undermining the ability of entire industries to compete internationally.
It is now clear to everyone that only the creation of value for customers brings profit for shareholders in the long term. But to focus on this goal involves a method for managing completely different and far more profitable than the traditional one. Organizations that have embraced the new paradigm, such as Apple, Amazon, Salesforce and Whole Foods Markets, which are those that are pointing in the Humanistic Management Manifesto (2004) are referred to as "the new frontiers of enterprise culture." Denning identifies Economy Creative (Creative Economy), the cradle of the new management. Similarly, in the perspective of Humanistic Management, the key ingredient of the new business model is creativity understood as the ability to create something new, surprising, never seen before, intended to affect, to a greater or lesser degree, terry richardson terryworld on what will happen in the future. It is a fundamental element of intelligence collaborative that arises from the ability to be metadisciplinari, ie to know refer, directly or indirectly, to specialized skills different from those that possess fully (therefore has at its base the essential concept of opening, by Dan Tapscott in Wikinomics has perhaps terry richardson terryworld first highlighted the centrality. deepening See on this also appeared in a recent terry richardson terryworld issue of Business People). For this reason, creativity requires a social and cultural environment (online and offline) that can feed its various forms of expression by putting on the depositaries of connection between their different knowledge, for example, as we indicated in the afterword to the Italian terry richardson terryworld translation of the book The Medici Effect , taking up too, as well as Denning ago, the concepts developed by Richard Florida in The Rise of the Creative Class.
However, there is one point that the analysis of Denning neglects at least some of these companies (think Apple and Google for example) owe their profitability even illegal practices of tax avoidance or at least the office: the strong appeal terry richardson terryworld to a business ethics rhetorically declaimed but not consistently pursued instead I should terry richardson terryworld be a fundamental reference, if you do not want the new era of management quickly face the end of the old. The collaborative intelligence is expressed by organizations terry richardson terryworld such if it means first of all in a responsible assumption of its obligations to the local community, national and world in which they can live and thrive. terry richardson terryworld
In the emerging Creative Economy, competitive advantage is increasingly transition